Posters that were designed after a rebrand in collaboration with Pentagram

Scope: I created the show art and logos for more than 36 shows at the theatre. Process: I would read the script, and then pitch upwards of 18 sketches before completing the final vector graphic. Sometimes I would need do photo shoots with the actors. The final art would then be used in other marketing pieces. Photography

I was solely in charge of the branding and design of all the graphics and collateral for three annual Galas, each of which raised about $300,000. 

I created an editable powerpoint template that appeared behind the bar counter. Also powerpoint slides were made to display info about the cast and creative team, as well as for wayfinding.

I was responsible for the design of program booklets for 35+ different shows and dozens of newsletters.

Here are some spreads I designed for the newsletters that were mailed to donors every quarter.

Visually arresting and informative graphics were needed across all of the theatre’s social media platforms to generate interest in the current play. They also were used to quickly relay information to our patrons.

I reinvigorated the look of the annual report for the development department. Here are some example spreads.

I made trailers/teasers/sizzle reels, video submissions for grants, videos to be played at the annual Gala. I also made video advertisements for digital displays.

I designed brochures, mail-pieces, and postcards to fulfill all kinds of interdepartmental tasks.

I made print and digital ads for various outlets that helped increase subscriptions, spur ticket sales, assist fundraising, and invite registrants to our education programs.

These window clings in the theatre changed with each show to provided dramaturgical insight to patrons. Custom wallpaper also provided a brief biography about the playwright.

These letters/forms to patrons were redesigned to be more visually appealing and easier to fill out, and helped increase the direct response rate.